Marketing to Gen Z: Tips to Cut through the Clutter

Statistics show that there are over 2 billions Gen Z'ers, and command a remarkable $143 billion in buyer power. Ninety-three percent of parents say their Gen Z children influence their household spending.

The PayFlexi Blog
Wednesday 15th, September 2021

We know you use a particular pattern for marketing. Today, you will learn how to shake up your marketing strategies and appeal to the Gen Z market.

Statistics show that there are over 2 billions Gen Z'ers, and command a remarkable $143 billion in buyer power. Ninety-three percent of parents say their Gen Z children influence their household spending.

Creating the right marketing strategies for Gen Z can be most time challenging. We will share tips on how to break into Gen Z market.

Generation Z, popularly known as Gen Z, is the demographic cohort succeeding Millennials. Let's simply say we consider Gen Z to be anyone born in the mid-90s and early 2010s.

To successfully break into the market and yield booming sales, we will be share few tips:

1. Master the art of storytelling

Storytelling is the vivid description of ideas, beliefs, personal experiences, and life- lessons through stories or narratives that evoke powerful emotions and insights.

Brand storytelling is an underrated art and this can appeal to Gen Z. To connect to Gen Z'ers, you need to invoke emotions. Storytelling may sound tasking, but tips to consider include:

  1. Stories must be personal.
  2. You can share why you started the business.
  3. Who inspires you
  4. Have you had any setbacks?
  5. What are your values?
  6. What is your vision?
  7. Your personal experiences

Your stories must be relatable, personal, and appeal to emotions

2. Go hard on Instagram Reels

Instagram is one of the most popular social media platform with over one billion active users. There are millions of entrepreneurs depend on Instagram for sales and they are doing well.

According to Global Web Index, Gen Z'ers spend an average of 2 hours 43 minutes a day on social media. 97 percent of Gen Z consumers use social media platforms as their primary source of shopping.

Instagram Reels is an Instagram feature for users to create 15-second video clips set to music and share to their Stories, Explore Feed, and the new Reels tab on a user's profile.

Gen Z'ers live and breath online. Knowing the right social media platform will increase your brand awareness and sales. If your product or service is targeted at the Gen Z'ers, we advise you to play around Reels and stories.

For Instagram reels, share fun contents such as

  1. BTS (Behind The Scenes)/ Sneak peek
  2. Jump on trends. Create videos with trendy music.
  3. Add audios to your videos
  4. Share day activities.
  5. Production activities
  6. Share engaging contents

Just do you! Do what suits your brands.

Creating Instagram reel is simple. To access through the Instagram home screen, tap the "+" on the top right and scroll to the Reels tab at the bottom of the screen.

To access through the Instagram home screen, tap the “+” on the top right and scroll to the Reels tab at the bottom of the screen.

For detailed insight, you can check out https://later.com/blog/instagram-reels/ on how to use Instagram reels.Don't forget, stay true to yourself and your brand.

3. Use of Hashtags

Hashtag is a keyword or relevant word, prefaced by a hash symbol. For maximum visibility and engagement, endeavor to use hashtags for the product or service that you sell.

Gen Z'ers are likely to search for a desired product through hashtags.

The importance of hashtags includes:

  1. Brand visibility: Using hashtags will push your brand to the top searched. Your Customers use hashtags to find the product they are looking for. With the right hash tags, your contents will be on the top search.
  2. For promotion: When running giveaways or promotions, the use of hashtags will connect you with your followers but followers with each other. This will push your brand visibility.
  3. Activism: You can use hash tags to show support for social causes. This will also put your brand on top searched. For Instance, International Women's Day (IWD), Breast Cancer Awareness month, etc. Join social causes.

Ensure that your hashtags are simple and relevant. For instance, you sell female clothing. You can use caption such as #dresses #dressesinlagos #shirts.

You can replicate what top searched in your industry are using.

Use Hashtag analytics & monitoring sites, such as Hashtags.org, Trendsmap, Hashtagify, etc.

4. Offering Flexible Payment Option

Familiar with the situation when you want to buy something or pay for a service and haven't got enough money on your card or wallet? Well, you're not alone. A lot of your customers have that challenge, and they end up not buying. What we found out is that the opportunity to split the payment into several instalments can increase the number of orders, and facilitate the conversion of doubting customers, especially if you are selling high-ticket fashion items.

Because of the limited income stream of Gen Z'ers, this will appeal to these groups and push sales for your brand. You will increase purchasing power of the Gen Z'ers and increase your store conversion.

PayFlexi makes things really easy for your customers who want to buy your product now and can’t pay the full amount at a time. Customers can thus manage their financial budget to buy pricey and multiple products at a time.

PayFlexi

PayFlexi provides the tools and infrastructure for businesses and individuals to be paid and pay in flexible and convenient ways at the point of checkout.

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